With the boom of green, more and more businesses are finding ways of marketing with a green angle. But, what does green marketing really do for companies? The Environmental Leader talks about this situation of green conferences and green networking with a wonder to the true benefit of green sales pitches. The bottom line is that businesses will ultimately do what is, no surprise, good for business.
As green awareness increases, so does the awareness of greenwashing. It’s no longer enough to just “go green”. Now that statement requires a definition and qualification by some standards of what is eco friendly. Until green marketing becomes more regulated and company claims meet company actions, stay wary of those who seem to be selling you a bill of green goods.
Eileen is a green professional with Eco Evaluator who conducts research and publishes reliable information as part of the editorial team. She is focused on how to live a healthy and more eco friendly life. Please feel free to join her on Facebook and Twitter.
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